Each year, the Festival's brightly colored Program lists all the performing groups, stages, and times.

Shoppers look to see what's new this year for the merchandise vendors and their location.

Everyone looks for the food vendors, what they're serving, and their location!

People look in the program for information about guest artists in Hale Mana'o, the 'who's who' of the Ohana area, and what's happening in the Keiki Make n Take Activities area.

The map shows everyone how the festival is laid out, where the ATMs are, and, of course, where to find the restrooms!

1) Everyone looks for the program - it's free!

2) Our audience is multicultural, multigenerational and diverse, ensuring your message reaches a broad spectrum.

3) The Festival draws about 61% of our audience from the Phoenix Metro area, about 24% from other areas of the state and 15% from out-of-state.

4) The Festival is the place to be for anyone who is from the islands or loves the islands - the crowd is large and pre-disposed to love products and services reflecting island lifestyles and traditions.

5) Ads are also posted on our Facebook page and website, increasing the pageviews beyond the printed program.